Data Experiences take data off the screen and put it into the physical world. They emphasize the aesthetic angle of data to complement traditional analytic approaches. This approach prompts new perspectives and engages new groups of people.
Digital representatios of data offer great speed and versatility but they also limit the range of our experience. Screens are remote from the self, hard and electronic, and often somewhat emotionally distant. They rarely consume us or stay in our memories like experiences from the physical world.
Data Experiences provide physical world forms for datasets. They engage multiple senses, exist at a human or immersive scale, and interact with the emotional and aesthetic self. Together these characteristics create interactions that increase wonderment, prompt curiosity, and create strong memories